According to Forbes, counterfeiting is the largest criminal enterprise in the world, surpassing drug trade and human trafficking. People spend billions of dollars annually on fake goods, while the counterfeit industry continues to grow. With products, packaging, autographs, and even certificates of authenticity being illegally produced, businesses lose profits while customers are being scammed. The financial losses are in the hundreds of millions, which don't include the global infringements on intellectual property and the name/image/likeness of individuals.
The Beed™ Marketplace is committed to the customers' right to know exactly what they buy. At the same time, companies, celebrities, artists, and athletes who create, manufacture, or autograph goods should be able to maintain their intellectual property rights while keeping the profits that are rightfully theirs.
The Beed™ marketplace provides a clearer picture of what is being bought & sold by using the Company's patented technologies.
Three initiatives sit at the core of the Beed™ Marketplace:
1.    Clarity and Provenance: By providing a chain of custody of every item sold, from origination to distributor to multiple owners in the future, Beed™'s patented technologies allow users to trace manufacturing and check authentications, certifications, modifications, and price in perpetuity. Users can also gain clarity on counterfeiters and bad actors who seek illegal gains.
2.    Greater Monetization: Since each item is tokenized, Beed™ users can monetize on future resells because any future selling activity on that item can be tracked. Now, users can make additional revenue on an item's future price, whether it goes up or down, whenever it resells.
3.    Intellectual Property & Profit Rights: Actors and musicians get royalties each time their work is broadcast or used. Why can't others receive revenues when their items are resold? With Beed™'s patented technologies, companies, celebrities, artists, and athletes can maintain their rights to their products, autographs, and artwork. They can also receive royalties from items that continue to resell.
The launch of Beed.it marks a disruptive shift in how rare & exclusive goods are monetized. It provides the chance for increased provenance and revenue streams on physical items, similar to royalties in the television, movie, and music industries. As the user base of Beed™ continues to grow and the enforcement of the Company's patents permeates the existing markets, we look forward to expanding the breadth of these initiatives to benefit the millions of buyers, sellers, and creators of goods worldwide.
